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Leveling the
Playing Field

In the world of freight brokering, there has always been a divide between the big players and the smaller ones. Big brokers have access to the latest technology, while small brokers often struggle to stay competitive.

That's where HaulHero comes in. Our mission is to make automation and AI technology affordable for all, bridging the gap between the haves and the have-nots.

The Turning Point

A Shift Towards Digital Freight Brokering

Our founders' experience at Coyote Logistics exposed them to the emerging trend of digital freight brokering. They witnessed first-hand the transformative power of technology on the industry, with innovative solutions like freight matching, route optimization, spot auctions, tracking, and fraud detection that are revolutionizing the way brokers operate.

Empowering the Underdogs

Breaking Down Barriers

In today’s competitive freight industry, building your own digital freight brokering capabilities can cost millions of dollars. This strategy is often out of reach for many small brokerages, leaving them at a disadvantage when competing with larger, well-funded players.

HaulHero is here to change that. We believe in empowering the underdogs by providing cutting-edge technology solutions at an affordable price. Our mission is to help small brokerages level the playing field, enabling them to compete effectively with industry giants like Uber Freight and Convoy.

By offering these tools for the price of a latte, HaulHero democratizes access to advanced freight management systems, fostering growth, and innovation among small and medium-sized brokerages. With HaulHero, the underdogs can now thrive in the rapidly evolving world of logistics and make a significant impact on the industry.

Our values


Embrace genuine connections and actions, fostering an environment of trust and integrity in all that we do.


Unite as a team, celebrate our diversity, and strengthen our bonds to drive collective success.


Appreciate every opportunity, acknowledge the efforts of others, and cultivate a mindset of thankfulness.


Promote open communication and honesty, ensuring clarity and understanding in all aspects of our business.


Ignite creativity and passion, empowering our team to dream big and pursue groundbreaking ideas.


Exceed expectations by delivering exceptional customer experiences, prioritizing our clients’ needs, and striving for excellence.

Ready to take your freight brokerage to the next level?